According to Pakistan Telecommunication Authority, Cellular Mobile Operators (CMOs) missed SMS and Voice Key Performance Indicators (KPIs) and were determined to be below the licencing threshold (PTA). The PTA gave operators instructions to take corrective action in order to improve service quality in accordance with licence standards.
In Punjab, Sindh, Khyber Pakhtunkhwa, and Balochistan, PTA conducted an impartial Quality of Service (QoS) survey in 18 cities and nine freeways, highways, and intercity roads to assess the performance and quality of services provided by Cellular Mobile Operators (CMOs).
Using a state-of-the-art automated QoS Monitoring and Benchmarking technology, the licenced KPIs of voice, network coverage, SMS, and mobile broadband/data were verified during the survey.
The survey routes chosen by the driving test teams covered key roads, service roads, and the bulk of sectors in the surveyed areas. CMOs have been ranked from 1st to 4th in Mobile Network Coverage and Voice Services as per compliance level in surveyed cities and motorways and highways, based on the level of compliance of each KPI against the threshold set in the appropriate licences and QoS Regulations.
In the same way, the highest data download speed determines the ranking in the mobile broadband speed group.
The survey indicated that CMOs are generally compliant with internet services, while SMS and voice KPIs were found to be below the licenced standard in some places. Finally, the operators were given the necessary instructions to take remedial action in order to ensure that the service quality met the licencing standards.
Mobile Network Coverage Ranking
| Operator | Ranking | ||||
| Compliant | Non-Compliant | ||||
| 4G | 3G | 4G | 3G | ||
| Zong | 18 | 10 | – | 1 | 1st |
| Telenor | 17 | 7 | 1 | – | 2nd |
| Jazz | 14 | 10 | 4 | – | 3rd |
| Ufone | 11 | 17 | 7 | – | 4th |
Mobile Broadband Service Ranking
| Operator | Highest Throughput – Number of Cities | Standing | ||||||||
| 4G | 3G | 4G | 3G | |||||||
| 1st | 2nd | 3rd | 4th | 1st | 2nd | 3rd | 4th | |||
| Zong | 12 | 6 | – | – | – | 4 | 2 | 4 | 1st | 4th |
| Ufone | 6 | 6 | 4 | 1 | 15 | 2 | – | – | 2nd | 1st |
| Jazz | – | 5 | 12 | 1 | 1 | 5 | 3 | – | 3rd | 2nd |
| Telenor | – | 1 | 2 | 15 | 1 | 2 | 2 | – | 4th | 3rd |
Voice Call Quality Ranking
| Operator | Voice QoS KPIs | Standing | |
| Compliant | Non-Compliant | ||
| Zong | 98 | 10 | 1st |
| Ufone | 113 | 12 | 2nd |
| Jazz | 131 | 18 | 3rd |
| Telenor | 104 | 16 | 4th |
Overall Telecom Operator Ranking
| Service | STANDING | |||
| 1st | 2nd | 3rd | ||
| Mobile Network Coverage | Zong | Telenor | Jazz | |
| Mobile Broadband | 3G | Ufone | Jazz | Telenor |
| 4G | Zong | Ufone | Jazz | |
| Voice | Zong | Ufone | Jazz |
PTA field personnel check service quality in order to provide better mobile services and foster healthy competition among operators.