Xiaomi founder Lei Jun claims that the business wants to compete with Apple in the high-end smartphone market. According to the CEO, the Chinese firm would compete with Apple in terms of product quality and entire user experience.
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Apple has had a large piece of the high-end smartphone market since Huawei’s demise, but Xiaomi hopes to take it away this year. The rivalry in the flagship phone market, according to Lei Jun, is “a war of life and death,” in which a business must defeat others in order to maintain its growth.
Due to Huawei’s absence from the flagship phone market, other firms have rushed to fill the void, with Chinese names leading the way. Xiaomi is one of the companies vying for the top spot among China’s leading tech companies, and eventually the entire global market. Xiaomi intends to become the world’s largest phone manufacturer by 2025, according to its founder.
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Xiaomi has had fast growth in both the Chinese and worldwide markets. For a while, it was the largest phone manufacturer in some important markets, including Europe, but Apple and Samsung remain fierce competitors.
Because of Xiaomi’s quick expansion, competitors have already begun to heat up the competition, making things more difficult for the company in the future. Apple’s iPhones and other goods continue to sell in the millions, while Samsung’s A series is sweeping the market.
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It’ll be interesting to watch how Xiaomi responds to the growing competition in the future.